Professional Experience

Vanaly Priscilla Keopanya
Bellevue, WA | (206) 779-2145 | vanalyk@gmail.com

Marketing Consultant

Self-Employed | Dec 2023 – Present

  • Analyze digital campaign, customer engagement, and sales performance data to identify trends and optimize marketing strategies

  • Adjust digital strategies, content priorities, and budgets based on real-time insights and evolving business objectives

  • Collaborate with third-party vendors and platform partners to improve campaign performance and support business goals

  • Develop branding, promotional assets, and customer-facing digital content across multiple channels

  • Maintain accuracy and consistency across digital content, messaging, and web-based customer experiences

  • Support customer engagement and brand awareness initiatives through data-driven decision making and content optimization

Manager, Retail Marketing Operations – Northwest Region

Lithia Motors | Feb 2023 – Dec 2023

  • Analyzed regional sales, customer trends, and digital performance metrics to inform strategic marketing initiatives

  • Partnered cross-functionally with leadership, operations, and marketing teams to align campaigns with business priorities

  • Led monthly performance reviews and implemented strategy adjustments to improve engagement and campaign effectiveness

  • Collaborated with external vendors to support execution of digital campaigns, launches, and customer-facing initiatives

  • Monitored seasonal and market trends to support digital strategy, promotional planning, and customer engagement efforts

  • Managed website and digital advertising content to ensure brand consistency, platform accuracy, and policy compliance

Marketing Manager

Scharmach Automotive Group | Jan 2022 – Feb 2023

  • Reviewed website and digital performance data to identify opportunities to improve customer engagement and product visibility

  • Optimized digital campaigns and promotional strategies based on customer trends, inventory priorities, and business goals

  • Managed accuracy and consistency of digital content, promotional messaging, and online product representation

  • Coordinated cross-functionally with internal teams and external partners to support timely campaign execution and digital initiatives

  • Developed customer-focused marketing strategies to improve online visibility, engagement, and conversion opportunities

Marketing Manager

Ferrari, Maserati, and Alfa Romeo (Seattle) | Mar 2020 – Dec 2021

  • Supported digital product launches and customer engagement initiatives through targeted marketing strategies and campaign execution

  • Used analytics and performance insights to optimize messaging, targeting, and digital engagement strategies

  • Maintained consistency and accuracy across customer-facing digital and marketing materials

  • Identified market trends and customer behavior insights to support strategic positioning and campaign planning

  • Collaborated across teams to support brand awareness and seamless execution of marketing initiatives

Marketing & Events Manager

Noblerush Powersports Group (Ducati, BMW, Honda, and more) | Feb 2013 – Sept 2019

  • Coordinated multiple projects, priorities, and timelines within a fast-paced, cross-functional environment

  • Analyzed campaign performance and customer engagement data to optimize marketing strategies and improve results

  • Supported customer acquisition and product visibility through targeted digital campaigns, promotions, and events

  • Developed customer-facing content and messaging to enhance brand engagement across digital and in-person touchpoints

  • Collaborated with vendors, brand partners, and internal stakeholders to support launches, promotions, and customer experiences

Marketing & Design Assistant

Group 2 Motorsports | Feb 2015 – Mar 2018

  • Supported day-to-day marketing operations through website updates, content management, and promotional asset coordination

  • Maintained accuracy of digital content, customer-facing materials, and promotional information across platforms

  • Assisted with campaign execution, workflow coordination, and communication between multiple teams and business functions

  • Created digital and print marketing materials while ensuring consistency with brand standards and business objectives